Agents and their teams are seeing some of their most productive and best years in decades. Being a Team Lead puts an added amount of pressure and responsibility on your shoulders. It takes YEARS to get your bearings in real estate. How have leaders continued to lead by example when there are so many restrictions preventing us from not only engaging with our clients normally, but our teams as well?
Writer Bridget Weston and I share a similar sentiment that there are a few key ways agents have and will continue to succeed through and post COVID.
7 Ways real estate professionals have thrived during COVID:
Your brand is of utmost importance in a socially-distant world.
Experiential marketing is a way to strengthen the rapport between a business contact, and yourself, your service and your brand. You do this by “immersing them into a fun and memorable experience,” Inman writer Sam Trimble recently wrote. Trimble went on to explain what a great opportunity this year has been to combine the latest technology with traditional tools. He emphasized the adding of a personalized ‘uniqueness’ to the use of technology in highlighting and growing relationships.
The creating and sending of personal videos, either directly, or on a social platform is something we have seen adopted by every different type of agent. Videos with the real estate agent in front, showcasing their personality, and providing information, in a more personal way allows us to feel more connected. Videos done in this style have proven to receive more ‘engagement’ time and time again. The growth of other social sharing networks like TikToks throughout the pandemic supports this. “TikTok usage grew to 154 of the 194 countries in the world with 800 million users worldwide as of December 1st, 2020.” https://influencermarketinghub.com/tiktok-stats/
Virtual tours don’t take themselves! “Between Feb & May 2020, virtual tour visits increased by 329% & during COVID, 90% of marketers surveyed found virtual tours contributed to increased sight-unseen.” https://360rumors.com/how-to-sell-your-virtual-tour-services-statistics/ With nationwide relocation seeing an unprecedented jump it does not appear to be slowing anytime soon. "Some markets have been performing exceptionally well throughout the pandemic and they'll likely carry that momentum well into 2021 and beyond because of strong in-migration of new residents, faster local job market recoveries and environments conducive to work-from-home arrangements and other factors," Yun said. https://www.nar.realtor/newsroom/top-economic-and-housing-experts-predict-post-pandemic-rebound-with-continued-job-growth-stable With states like California in another shut down, the need for the continued creativity and resilience of real estate professionals and utilization of the proper tools remains clear.
From virtual home tours, to facetime ‘live’ video chat tours, to pulling permits, title, inspections, and having the lender pre-underwrite the loan (and much more) agents have been proving their resilience by fighting tirelessly to support their clients, teams, and our economy through the waves of 2020.